Bluemercury Expands HSA/FSA Offerings with Flex

Bluemercury, the luxury beauty retailer and Macy’s, Inc. nameplate, announced a partnership with Flex, the HSA/FSA growth platform for leading health and wellness brands.

This partnership will enable customers to use pre-tax funds on eligible products online at Bluemercury.

Through its integration with Flex, Bluemercury is expanding online access to HSA/FSA-eligible products, bringing dermatologist-trusted skincare and luxury beauty together in a single destination that reflects how customers now build their routines.

Nadia Hassanein, Head of Digital, Technology & Data at Bluemercury, said,

“As our clients increasingly incorporate dermatologist-recommended skincare into their everyday routines, our focus is on making it easier to discover and purchase clinically backed products. By integrating Flex directly into our online checkout experience, we’re delivering a more seamless and flexible way for clients to shop for products that support their skin health and wellness goals.”

Customers can now use pre-tax healthcare dollars directly at checkout on an assortment of products. 75% of skincare products and 35% of Bluemercury’s total product assortment are HSA/FSA eligible, including SPF, acne care, eczema care, dandruff care, and post-procedure skincare.

Fully embedded within Bluemercury’s existing online checkout, the experience allows customers to select Flex as a payment method and seamlessly use their HSA or FSA card on eligible purchases. 

Customers can easily identify HSA/FSA-eligible products through a badge across Bluemercury’s website.

Flex powers the infrastructure behind the scenes, helping brands like Bluemercury align with IRS eligibility requirements while streamlining HSA/FSA acceptance online.